Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products, services or brands using online platforms.
Here are five key types of digital marketing, along with brief explanations of how they are commonly used:
1. Search Engine Optimization (SEO):
Objective: Improve a website’s visibility on search engine results pages (SERPs) organically.
Usage: By optimizing website content, meta tags, and other elements, businesses aim to rank higher in search engine results, driving organic traffic and increasing online visibility.
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2: Social Media Marketing( SMM)
Idea figure brand attention engage with the target followership , and drive website business through social media platforms.
Usage: Businesses create and share content on platforms like Facebook, Instagram, Twitter, and LinkedIn, utilizing features like ads, posts, and stories to connect with their audience.
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3: Content Marketing:
Objective: Create and distribute valuable, relevant, and consistent content to attract and retain a target audience.
Usage: Businesses produce blog posts, articles, videos, infographics, and other content to establish authority, provide information, and engage potential customers. Content is often shared through various online channels.
4: Email Marketing:
Objective: Nurture leads, build relationships, and drive conversions through targeted email communication.
Usage: Marketers use email campaigns to send newsletters, product updates, promotions, and personalized content to subscribers. Automation tools help streamline the process and deliver personalized messages.
5: Pay – Per- Click Advertising ( PPC)
Objective Drive website business and induce leads by paying for announcement placement on hunt machine and other online platforms.
When druggies search for these keywords, the advertisement appear at the top of of hunt result. Advertisers pay a figures each a time stoner clicks on their announcement.