An important part of technical SEO is creating a structure for your website that makes it easier for Google search to understand your website. Not only for Google but also for the visitor, it should be easy and their valuable time should not be wasted. That is, visitors reach what they want with the least number of clicks.
Today’s article will cover a few things related to the technical SEO part of site structure.
Divide website content into groups.
The first thing to do is categorize all the content on your website and divide it into groups.
For example: homepage, products, blog, articles, news
Then subcategorize them, eg under products: computers, clothes, food, toys, etc.
Similarly, under the news, domestic news, international news, science and technology news and political news, etc.
This classification is also done by creating pages and also by creating different categories.
Add structures and categories to the menu.
Once you have created or categorized, the structure as per your need, now create a menu to display the structure you have created.
While creating the menu, keep in mind that each of your pages should be no more than three clicks away. That is, it should not happen that the visitor has to make four, five or six clicks to reach one of your pages. This thing spoils the user experience. So avoid creating submenus within a menu. However, if needed, a sub-menu can also be created.
Separate menu for computer and mobile
Since the display of computer and mobile is different, it is better to create a separate menu for mobile and a separate menu for computer.
Since the computer screen is big and you can create a more detailed menu in it, there is no problem, but creating a huge menu on mobile creates many problems. For example, if you have created a large menu, then the entire menu will not be visible on the mobile screen and the visitor will try to scroll down or up to see the current menu, then the menu will be closed in the same way and face many problems. Therefore, a separate and a short menu should be created for mobile.
Optimize the URL of the content.
The best URL is one that is short and easy for visitors and search engines to understand. For example:
Home page / Electronics / Android / Samsung / A52-128gb
Visiting this URL gives both the visitor and Google a lot of guidance. For example, if the last letter is removed, all Samsung mobiles will appear, and if Samsung is also removed, all Android mobiles will appear, and if Android is also removed your web All electronics products will be featured on the site.
Note:
If you decide to change your URL, you need to be careful not to lose your SEO and rankings. So the best way is to make sure to use a 301 redirect so that users and search engines know that the URL of the page has changed.
Show breadcrumbs on all your pages.
As I told you before, make the URL to fully guide both the visitor and Google and also show your other pages when a word is deleted from the URL, it will be The previous page should open.
The same is the case with breadcrumbs. Breadcrumbs also show the full path of your page, so breadcrumbs should not be hidden, but breadcrumbs should be visible.
Breadcrumbs make it easier for both visitors and Google to reach more pages.